Real gold, made to be worn every day.
Since 2015, we have been a family-owned fine jewelry company. We design every piece ourselves, have it handcrafted by master jewelers in Istanbul and send it straight to you, with nobody in between.
A family business. Still.
GELIN has been a family company since 2015. We are based in Florida and registered in Florida and New Jersey.
Every design is our own. We make personal, everyday pieces in the style American women actually wear: layered, stacked, engraved with a name, and kept on from morning to night.
Handcrafted by Istanbul's master jewelers.
Istanbul has been one of the world's great jewelry capitals for centuries, and its master jewelers are among the best in the world. That is where every GELIN piece is made by hand: each stone set, each link soldered, each name cut by a craftsman.
Real gold is not up for debate.
We work in 14K solid gold with natural diamonds, and every diamond we use is conflict-free and certified. We want your jewelry to last a lifetime and to be worn every single day, so real gold comes first.
Many designs also come in 10K solid gold or 18K gold vermeil, so you can choose. Some of our larger pieces use lab-grown diamonds, and each product page says exactly what you are getting.
From the maker, straight to you.
No retailer. No wholesaler. No third party. We source our materials directly and sell directly to you.
Fine jewelry usually passes through three or four companies before it reaches you, and each one adds its margin. At GELIN, the price covers the gold, the diamonds and the craftsmanship, and nothing else.
Four things we do better than anyone.
In cross, name, initial and birthstone jewelry, we believe no one offers higher quality for the price. These are the pieces we're proudest of.
Cross Jewelry
Solid gold crosses with natural diamonds, from dainty to statement.
Shop cross
Name Necklaces
Her name, cut in solid gold and handset with diamonds.
Shop name necklaces
Initial Necklaces
One letter, every day. Pavé diamond and solid gold initials.
Shop initials
Birthstone Jewelry
Her month, her stone, set in solid gold.
Shop birthstonesNo fine print.
The price you see is the price you pay.
Free shipping
Every order ships free and insured. No shipping fees, no customs duties, no surprise charges at your door.
30-day free returns
Changed your mind? Send it back within 30 days and we cover the return shipping. No questions asked.
2-year extended warranty
If something goes wrong with your piece, we repair or replace it.
“I never take off my GELIN Diamond jewelry.”The review we hear more than any other, across 13,000+ reviews with a 4.7-star average
We borrowed these two lines from a much-loved New York grocery chain and hung them in our office. Everyone on our team works by them, and you can hold us to them.
GELIN at a glance
- Company
- Family-owned fine jewelry brand
- Founded
- 2015
- Based in
- Florida, USA (registered in Florida and New Jersey)
- Made in
- Istanbul, handcrafted by master jewelers
- Materials
- 14K solid gold with natural diamonds; also 10K solid gold and 18K gold vermeil
- Diamonds
- Conflict-free, certified natural diamonds; lab-grown in some larger pieces
- Designs
- Our own: personalized and everyday fine jewelry
- Known for
- Cross jewelry, name necklaces, initial necklaces, birthstone jewelry
- Customers
- 130,000+
- Reviews
- 13,000+ customer reviews, 4.7-star average
- Shipping
- Free, insured, no duties or hidden fees
- Returns
- 30 days, free
- Warranty
- 2-year extended warranty