We are a team of enthusiasts who came together with one purpose: to defy the norms of the jewelry industry. Because kites rise highest against the wind, not with it.
With GELIN, we believe in simple and everyday designs. Wait for no one and no special day to cherish yourself.
“Fine jewelry is for special occasions” they said. We said NO!
Every day is another special day to live. We design our jewelry for your daily style not just for celebrations. As a team, we bring our collections together with one thing in mind. Strong women buy what they want.
“Fine jewelry must be fancy” they said. We said NO!
“Simplicity is the ultimate form of sophistication.” -Leonardo Da Vinci
“Fine jewelry must be expensive” they said. We said NO!
The fine jewelry industry has always been a profitable sector. Many leading companies claim that valuable jewelry should always be expensive.
WRONG. Quality and fine designs can be approachable and affordable. We leave no middleman between us and our community. Our system is optimized for the lowest cost and the highest quality. Always striving for the best.
They may say this is impossible but we were born for this.